Who Wants to Be a Millennial?
For MailOnline & Metro
We were commissioned to create a live gameshow experience to celebrate the launch of MailOnline & Metro's joint insight venture Millennial Rules: their nine fundamental points for advertisers to use when engaging with millennials. From initial concept through to branding, content, set design, live automated graphics, physical stage challenges and celebrity guest appearances, we created the totally bespoke gameshow Who Wants to Be a Millennial?
“It was fabulous … In fact, now we’re seeing how we can roll out a smaller version of the event as a road show!”
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